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7 Biggest Lies Of The Nigerian Music Industry

More than 60 percent of us have at least one person close to us, declare their undying and laughable love for the music business,claiming in the process that they have always had this in-explainable need to hold a mic and sing to thousands.

The modern day music business in Nigeria, have either intentionally or unintentionally, created the notion that some few myths, guiding the lives and sound of some upcoming acts, are actually the truth, which by the way is no where near the truth.

Today, we will be discussing 6 blatant lies told about the Nigerian music industry.

 

Gospel Music Does Not Sell

I, have heard a thousand and one times that gospel music does not sell, but, before I address this ridiculously blatant lie, let me first explain what gospel music is. Gospel music, is a genre under inspirational music which simply means ‘Good news.’

Absolutely no one is saying gospel music has to  feel like you are at a CAC, Celestial, Redeemed or Catholic convention, I get it. For some people, such form of music might be boring, but be rest assured that gospel music can as well be unleashed on the consumers in any genre. It could be in rap, pop, funk, trap, afrobeat…any genre the spirit might be needing the message passed along.

There is a reason why the likes of Mike Abdul of Midnight Crew, Sinach,  Lara George, Frank Edwards, keep standing out and making a name/money for themselves, and a reason some secular artistes end up going the gospel music route sometimes, its simple, there is a market for gospel music in Nigeria, it now depends on how you want to drive your music/message home.

 

Your songs must be ‘Kpangolo’ music

Am sure from the name itself, you can already depict that such music is basically noise. ‘Kanpogolo’ music, [so to speak], has gained ground even more than intellectual music, in the Nigerian music industry. My definition of this kind of music; ‘lazy lyrics voiced on an equally devastating poo of a beat.’

There are a few examples of Nigerian artistes, who allowed the noisy lies in the industry get in the way of their initial brilliant plan for the music business, leaving their most loved genre to venture into Kpangolo music, at the end you see them running back to their first love.

Stay true to your sound, need be, spice up the beat to suit your taste but, you needn’t entirely go off track, who does that ‘epp’ at the end of the day? The consumers, who see red after wasting their data to download the joke you call music, or the artiste who lost money to an equally hungry producer.

There is a reason why the likes of Asa, Dare Art Alade, Timi Dakolo, Waje, Mode 9, Jesse Jagz, are still relevant till date.

 

You Don’t Have To Market Your Song Because Its Good

Lies. Just like the old days when good music wallowed in bitter and deep obscurity due to the lack of substantial backings needed to attain the popularity level, so will your music be forgotten should you rely on this fact.

You want your sound to remain atop charts and celebrated, yes? You need financial backings to push it to the consumers as many times and far as you can. Money does come in handy in the music business. percent of the country’s biggest songs, [Even if it does fade away with time] attained that level due to the massive marketing it received.

You Must Feature A Know Artiste For Your Song To Sell/Be A Hit

ahahahhahahahahahahahahahhahahahahahhahaaha, I could continue for ever, need I say much though. Let’s get serious now, ladies and gentle men of the music industry, this is like the biggest lie, I have ever heard.

I doubt this needs to be expatiate…but again, D’banj, Kiss Daniel, M.I.

 

Can’t Afford To Feature An Established Artiste, Diss One

Okay, so guys,  please let this sink, releasing a song with the sole aim of dissing a known artistes because you think doing that will make it a hit, is the deadliest thing you can do to your career. Yes, a few might get away with it, making a name for themselves [Majorly because the song itself is good], some even create a little buzz at the beginning, then think its okay to diss an A-lister to go further but end up destroying their career. For those planning on going by this industry lie, do yourself a favor, steer clear, or you might just ‘Skibied’ yourself.

 

Your Producer Must Be The Hottest/ One Of The Most Talked About Before Your Music Can Be A Hit/Sell

This actually gets me every time I hear and have to listen to others talk about it. So you are just starting out, and you happen to be highly talented, but in that talented mind of yours, you feel its best to shenk the underground producers, who are amazing at their jobs, and go for the known names, you might have lost that mojo.

Some years back, I was opportuned to be in the midst of some known artistes in the Festac area of Lagos, who kept saying for your track to be a hit, it must be a particular producer that must produce the beat, lie child! Lies!!!!!

I agree there are some big names in this field who are highly talented and just know what to do on a beat but I doubt whatever track they produced was a hit because they made the beat.

Lets take for instance, the Legend himself, OJB. Am sure we all will agree that he is a legend. [Rest on Jigga} Now, back then, you wanted a talked about track? OJB, MUST be a part of the production process.  He was not only into producing, he nurtured and directed both the upcoming and established acts. Jigga, was way too experienced in the game to just produce a beat and let the artiste go.

There are a few producers out there, who are yet to be household names but at the same are wizards when it comes to beat production.

 

You Must Be Signed To A Major Record Label

In as much as I believe every upcoming artistes should be under a label, should the opportunity present itself,  this does not mean that there are some acts who can not make it without having a huge record deal.

There are a few notable acts in Nigeria who gained popularity without having any form of support from big record labels, an artists like Poe, is an example.

Don Jazzy, Wizkid, Davido, and the likes will notice/sign me if I keep tagging, famzing and pestering them on social media child, don’t bother yourself…I doubt there is one Nigerian artiste today that was discovered via a YouTube, twitter or any other social media platform. So ehn bros, no stress…..put your songs out there, if they it is good, one knuckle head like myself might see, share and things could just pick up from there, you never know.

So there we have it guys, have more lies that have for long been perceived as the truth, drop a comment let’s discuss.

 

Written by: Tope Delano

@Tope_Delano

About verGr24.com Latest Celebrity news, Entertainment News Today | Est. 2016 Catch all the Juicy News Headlines on www.verge24.com Follow us Twitter: @TheVerge24 Facebook: @Verge24 Instagram: @Verge24 Email Us: hello@verge24.com

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TrueCaller has added a new feature to their amazing app that enables it users to send free text messages – what they called ‘flash messaging’.

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Infinix Zero 5 | Specification, Review, Price & Everything You’ve got to know

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Infinix Zero 5 | Specification, Review, Price & Everything You've got to know

Infinix Zero 5 | Specification, Review, Price & Everything You’ve got to know

Infinix, Hong Kong-based smartphone manufacturer has released yet another awesome smartphone into the Android market christened Infinix Zero 5 after it was unveiled in Dubai.

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Infinix Zero 5 Major features:

  • OS: Android 7.0 Nougat with XOS v3.0
  • SIM Type: Dual SIM (Micro)
  • 4G LTE: YES, LTE
  • Screen Size : 5.98 Inches FHD IPS Touchscreen
  • Screen Resolution: 1080 x 1920 pixels (403 PPI)
  • Processor Type: Octa-core 2.60 GHz Cortex, Mediatek chipset
  • RAM: 6GB
  • Internal Storage: 64GB or 128GB.
  • External Storage: microSD, up to 2TB
  • Back / Rear Camera: 12MP + 13MP camera & LED Flash
  • Front Camera: 16MP with LED flash
  • Battery: 4350 mAh (non-removable)

Infinix Zero 5 price and Where to Buy:

The Infinix Zero 5 is sold  within the ranges of 122,000 naira to 135,000 naira ($310) in Nigeria  and Ksh 10,999 in Kenya and Rs. 20,000 in India.

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If you are however thinking of going for best alternative of the Infinix Zero 5, then you should maybe consider going for Tecno Phantom 8.  They both share a lot of things in common with little differences in the battery and screen sections. Gionee M7, Note 4, Note 4 Pro, Infinix Zero 4 and Zero 4 Plus and Nokia 8 are also quiet similar.

 

Infinix Zero 5 Detailed Specs

NETWORK
2G Network GSM: 850/ 900/ 1800/ 1900 MHz
3G Network WCDMA: 2100 MHz (900/1700/1900/2100 MHz for LATAM)
4G Network  Yes, LTE (Global Support)
SIM Dual Micro SIM (Dual Standby)
Status Launched: November 2017
BODY
Dimensions –  mm
– Weight: -g
Keyboard Touchscreen
Colors Gold, Matte Black and Apple Red
Cover Metal
DISPLAY
Type FHD IPS, multi-touch touchscreen with 16m colors
Size 5.98 inches, 1920 x 1080 pixels, 403 Pixels Per-square Inch
MEMORY AND OS
Card slot MicroSD, up to 2TB
Internal 64GB or 128GB
OS Android 7.0 Nougat (with XOS V3.0)
Processors – Octa-core 2.6 GHz CPU
– Mediatek Helio P25 chipset
– Mali GPU
RAM 6GB RAM
AUDIO
Alert types Vibration, MIDI, MP3 ringtones
Loudspeaker Yes
Audio port 3.5mm jack
CONNECTIVITY
2G GPRS – up to 85.6 kbps; EDGE – up to 236.8 kbps
3G Up to 42.2 mbps downlink; Up to 11.5 mbps uplink
4G YES
WIFI Wi-Fi 802.11 b/g/n, Wi-Fi hotspot, Wi-Fi direct
Bluetooth Version 4.2, A2DP
GPS A-GPS
NFC NO
USB Type-C (with OTG support)
CAMERA
Primary – 12 MP and 13 MP, auto refocus, 10x Super Zoom and single-LED flash
– FEATURES: Geo-tagging, touch focus, face detection, panorama, auto-HDR
Video 1080p@30fps
Secondary 16 MP Camera with single Selfie Flash
BATTERY
Capacity 4350mAh Li-Ion non-removable battery
Stand-by N/A
Talk time N/A
Music play
OTHER FEATURES
Sensors Accelerometer, Proximity, Compass, Rear Fingerprint and Light sensor
Messaging SMS, MMS, Email, Push Mail, IM
Browser HTML5
Java No
Miscellaneous – FM radio
– Quick charge tech
– MP3/AAC+/WAV/Flac player
– MP4/H.264 player
– Photo/video editor
– Document viewer
PRICE
Price level About 122,000 naira– 135,000 naira (310 USD) (10,999 Ksh)

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